Zubiversum
Corporate Identity, Illustration
In-house: zubischuhe.ch AG
About:
During my internship at the outdoor retailer zubischuhe.ch I created the “Zubiversum”, a planet inhabited by animal-human characters participating in various sports. The target group are children.
To see all components of this project and to find out more about it, look below.
Copyright, Medium:
I conceptualised and designed all components of Zubiversum. The characters I drew with ink pen and coloured them digitally in Photoshop.
I developed a corporate identity with a logo consisting of three Zubiversum characters and the planet they inhabit, in a space setting. The corporate colours are teal and lime.
The recurring green frame and dash above the text, as well as the font choice for copy text were inspired by the idea of sending messages from a computer-like device which could be found on a Zubiversum spaceship.
I also made a “passport” to collect stamps after each purchase. After collecting four stamps, the children can choose one of two stuffed animals, again designed by myself. These are still in production, check back here soon for pictures.
I created a total of 40 characters, which were printed as stickers that are available at the Zubi stores.
The stickers are presented in a standee at the Zubi stores, which was also conceptualised and designed by me.
